Food Manufacturing in the age of Nutrition Labels

According to the Institute of Food Technologies, the majority of women today read nutrition labels very carefully, and specifically buy foods from food manufacturers that conform to today's definition of "healthy."

This includes looking for and purchasing foods with specific health benefits, including things like:

• high fiber
• reduced fat
• low sodium
• organic foods

What does this mean for food manufacturing?

It appears that offering foods that feature "healthy" benefits is likely a smart financial choice for manufacturers. If consumers are buying more expensive foods that offer perceived nutritional benefits regardless of a severe economic downturn, offering a line of such foods might be a good way to boost revenue regardless of the economy.

And while certain foods will be popular with certain populations regardless of nutritional content, simultaneously featuring food products that conform to current health trends is a smart way to appeal to multiple consumers.

Specifically, offering organic ingredients, replacing corn syrup with natural sugar, trimming sodium, and boosting fiber content with whole grain flours are all very popular today.

And while switching ingredients might seem like a chore, consumers are showing their eagerness to pay a little more when they're eating something they think is good for them--which is where choosing a food ingredients suppliers with competitive pricing can make all the difference to you as a manufacturer.