Whole Grain Flours Important for New Kids Market

The modern problem of obesity among American kids has put a lot of pressure on food manufacturers to provide options that are attractive to kids as well as parents.

This, as we know, is easier said than done.

But one of the smart ways to make this possible is to incorporate whole grain flours into baked goods traditionally popular with children.

According to Packaged Facts, a market research firm, the companies who best appeal to parents in the next 10 years will be the ones who market themselves as the solution, not the problem, in terms of the obesity epidemic.

Currently 1 out of 3 kids in the US is overweight or even obese.

Parents have already begun making adjustments for their kids. Popular brand names have more and more begun advertising products with made with whole grain flour, lower sugar, and more "natural" ingredients.

Food manufacturers looking to appeal to the health-conscious parent can rely on whole grain flours because they often offer kids a taste and texture similar to what they prefer in the home.

Parents like knowing that these same foods offer their children nutritional value.

The market for children aged 2 to 12 is expected to grow by 40% in the next five years. As Americans become more aware of how obesity impacts children, it's likely that this is a trend that will carry on well beyond the year 2016.