Vitiva Launches New Stevia Sweeter Line

Vitiva, a Slovenian company known for natural extracts for food applications, has a new stevia sweetener line called, "Sweet'nVit".

The significance of the Sweet-nVit product launch?

According to a piece on the product launch at FoodNavigator.com the Vitiva VP of natural food enhancement systems, Thierry Gay, revealed that ...in blind taste tests, 80% of people tested preferred the taste of Sweet’nVit’s 98% purity reb A – in comparison to other competitors.

We've been keeping a keen eye on stevia's growing popularity for a while and covered the launches or Truvia and PureVia.

Now that there's European stevia approval, it popularity will only continue to grow worldwide, particularly as consumers and manufacturers alike look for sweetener alternatives like Vitava's new offerings.

Further driving the push for alternatives, particularly natural ones like stevia: the cost of sugar itself.

Obviously, sugar is never going away. Never.

But, there's always room on the shelf--and the warehouse--for another good alternative.

Labels: stevia, sugar alternatives, sweet-nvit, sweeteners, vitiva