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Wednesday, August 10, 2011  

Sugar News: Sweets go Mini

American consumers may be famous for their love of huge portions, but in the world of sweets a new trend is making waves: the mini treat.

Restaurants, cafes and specialty shops alike are cashing in on the mini treat. According to Hartman's director of Culinary insights, bite-sized treats are seen as a more guilt-free version of dessert.

Miniature cupcakes, cake-pops, and smaller servings of rich desserts like fudge are all examples of this new trend.

But don't cut your sugar budget just yet. This trend is also hot, and sales are high, so product is still moving off shelves. And even though buyers want smaller items, they don't want sugar-free treats, boring or commonplace desserts, or even those that make healthful claims.

The goal is to indulge….but just a little bit.

For food manufacturers who offer specialty treats this mini trend is a way to expand the old repertoire as well. Many consumers are willing to try a new flavor or food if it's only a small or bite-sized item. Since Americans are also big fans of change, combining new or exotic flavors with the mini treat trend could be a recipe for success.

So while sugar and flour purchases may stay the same, those seeking to cash-in on the mini treat trend will need to explore new options, different flavors, and perhaps interesting designs.

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